How to make a billboard mockup
A billboard mockup turns a flat layout into something a client can picture over a real street. It is one of the most persuasive things you can put in an out-of-home pitch.
You do not need a photoshoot or a PSD. Here is how to make one.
- 1Pick a billboard scene
Choose a billboard template: rooftop, roadside, urban. Pick the one whose mood fits the campaign.
- 2Upload your artwork
Billboards are wide, so upload a landscape design. PNG, JPG, or WEBP all work.
- 3Crop to the billboard ratio
Use the crop tool to match the scene’s aspect ratio so your design fills the board edge to edge.
- 4Generate the mockup
Your artwork is placed onto the billboard with the scene’s real perspective and light.
- 5Download in 4K
Save it large enough for a hero slide or a printed deck.
Why billboard mockups win pitches
A billboard layout on a white artboard asks the client to imagine. A billboard mockup over a real street does the imagining for them. It shows scale, context, and how the work reads from a distance, which is exactly what an out-of-home buyer is judging.
Getting the aspect ratio right
Billboards are wide, often much wider than they are tall. Design to a landscape ratio from the start, and use the crop tool to lock to the scene before you generate. A design cropped to the right shape fills the board cleanly with no stretching.
Static and digital billboards
Some billboard scenes are digital screens. Those can take a video, not just a still, so an animated campaign can actually play in the mockup. If you have a motion concept, a digital billboard scene shows it the way it will really run.
Drop in a design and see it in a real scene in seconds.